Verde Escuro
A Brazilian travelwear brand designed for moving through the world without leaving your personality behind.
Year
2026
Type
Concept case study
Areas
Brand identity · Campaing design · Art direction
Brand Proposition
Verde Escuro is built around a simple tension: travelwear should make movement easier without sacrificing personality. The brand is for people whose lives unfold between places, where comfort and practicality need to coexist with personal style.
From that starting point, the project develops a visual world that moves between clothing, accessories and campaign imagery. The result is a genderless travelwear concept that feels open, recognisable and full of character, without relying on the usual language of outdoor clothing.
Role
Brand identity designer · Art director
Work developed
Brand concept · Logo system · Visual language · Apparel graphics · Campaign direction
Deliverables
Identity system · Apparel and accessory applications · Campaign key visual · Social media assets
Visual system
The identity started with someone I met while backpacking, whose favourite colour was dark green. Rather than a literal travel brand, I built it from the details of their face: curls, beard and an ear full of piercings, drawn by hand and set in deep green and warm ecru.
Logo versions
Primary wordmark
Stacked wordmark
Wordmark + ear
Isologo
Isotype
Color palette
Deep green
#123D2B
PANTONE 3435 C
Warm ecru
#F3E8D1
PANTONE 9184 C
Typography
Hi Melody
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
A handwriting typeface with uneven strokes, gives the brand a sense of movement. The wordmark builds on it with two custom details.
Symbols
Ear
Piercings
Beard mark
Graphic resources
Circular seal
Line illustration — pochete
Identity in use
The identity had to work beyond the logo. Each touchpoint uses one piece of the system, so the brand stays recognisable even when only a detail is visible.
Product world
The core collection keeps things simple: tees and caps in deep green and warm ecru, carrying the face, the wordmark or just the ear. The identity is applied at different scales, from a full name print to a small embroidered detail.
New collection · Built on the core identity
Mundo Afora
Mundo Afora takes the Verde Escuro foundations and adds more colour. It’s a line made for travelling: light pieces, designed to keep you comfortable on the road without giving up on style.
The Afora bag
Every order arrives in the Afora bag, part of a small organiser system with a smaller cube and the Escala envelope. Instead of packaging that ends up in the bin, it becomes something you keep using inside your backpack or suitcase. The tag can be personalised, and each piece is also sold separately.
Imagery
Magnific (Nano Banana Pro, GPT 2.5)
